A website is an integral part of any business and should be used to its fullest potential. Not only can a website be used to promote products and share information with customers, but it can also be used to provide the best customer experience and build customer loyalty.
All of which increase traffic conversion rates and ROI. So, how can you make sure that your website does all of these things? By making it user-friendly.
What does that mean, exactly? And how can you make your website more user-friendly? Here are a few tips.
Opt for a Simple, Functional Web Design
Simplicity is key when it comes to web design. A functional and simple web design will be much more effective than a complex and flashy one. That’s the trend these days, and it’s not going away anytime soon.
You don’t need all the bells and whistles. Generally, here’s what a simple, functional design should include:
- A home page that tells visitors what you do or what you’re about
- A clear navigation bar so visitors can easily find what they’re looking for
- Short, concise paragraphs of text
- High-quality images (if you’re selling products) or videos (if you’re providing a service)
- A way for visitors to contact you (email, phone number, social media links, etc.)
Be sure to look for reliable Website Design Services that can help you create a simple, functional, and user-friendly website for your business. It’ll be worth the investment!
Use A Content Delivery Network (CDN)
Website visitors love fast-loading websites. In fact, people aren’t likely to return to a website that’s slow to load. Also, Google uses site speed as a ranking factor for its search engine results pages (SERPs).
One way to ensure that your website loads quickly is to use a content delivery network (CDN). A CDN is a group of servers located around the world that deliver content to site visitors based on their geographic location. By using a CDN, you can ensure that your website’s content is delivered quickly, no matter where your visitors are located.
For example, suppose you have a website hosted in the United States. A visitor from Australia would have to wait for your website’s content to travel from the U.S. to Australia before they could see it.
However, if you’re using a CDN, the visitor can get your content from a server that’s located closer to them, which will speed up the delivery of your content. There are many options out there when it comes to choosing a CDN, so it’s essential to do your research and choose the one that’s right for you.
Some of the things you’ll want to consider include price, features, and support. Or maybe you can get a package deal for web design services (including web design, web development, digital marketing, and more) and content management system services. That would be ideal!
Compress Your Code
Compressing your site’s code is another way to improve the speed of your website. Code compression can be done in several ways, but the most common is to use a tool like Gzip to compress your HTML, CSS, and JavaScript files. Doing this can reduce the size of your code by up to 70% and lessen code responses.
Other ways to compress your code include:
- Minify your code. It removes excess characters, such as whitespace, from your code that isn’t necessary. Doing so can make your code more difficult to read, but it will be smaller in size and run faster.
- Combine multiple CSS or JavaScript files into one. It reduces the number of requests that have to be made to the server, which can speed up your page.
Make Your Website Responsive
A responsive website automatically adjusts its layout to fit the screen size of the user’s device. And this is important because
a) it provides a better user experience
b) it can improve your search engine optimization
Plus, it’s a must-have in today’s mobile dominated world, and having a responsive website may help with your search engine optimization (SEO). Search engines like Google love responsive websites and give them a rankings boost.
Use Strong CTAs That Are Easy to Locate
Another thing you can do to make your website more user-friendly is to use strong calls to action (CTAs). A CTA is a statement or button that encourages a website visitor to take some kind of action. It could be signing up for a newsletter, downloading an e-book, or purchasing a product.
Your CTAs should be clear and easy for visitors to find. They should also be relevant to the page they’re on. For example, if you have a blog about dog training, your CTA on each blog post might be “Sign up for our dog training course!” If someone is reading one of your blog posts, it’s likely they’re interested in that topic and would be more likely to take action on your CTA.
Or, if your website is about selling products, each page should have a “Buy Now” or “Add to Cart” button that’s easy to find. If you make it hard for visitors to take action on your website, they’re likely to give up and go somewhere else.
Some of the best places to put CTAs are at the top of the page, in the middle of the page, or at the end of a blog post. You can also have a pop-up CTA that appears when someone is about to leave your website.
Conclusion
Although website usability is important, it can be easily overlooked. Don’t let your business fall behind because of a lack of user-friendly design. Make sure to test your website and make changes based on user feedback. Remember, though, that usability is not the only factor that contributes to a website’s success.
A well-designed website that’s difficult to use will still underperform compared to a basic site that’s easy to navigate. So, if you want your website to succeed, focus on making it usable and accessible first and foremost. Work with web designers or a web design agency that offers professional web design services to help make your custom website more user-friendly. They may also offer other services like social media marketing and whatnot.
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