Among the factors that influence your rank on local searches on Google is your citations, especially your NAP (Name / Address / Phone Number). (Materials at http://tinyurl.com/zxyfybd). Consistency is key! How do you find all the 2nd-tier local listing services, and how do you optimize those second-tier listings for a consistent NAP? In this video, for example, I will first reenforce the importance of Google and Yelp, and then show you how to use Yext and/or MOZ to identify your local listings.
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